I was the single threaded PR lead for our Robinhood Wallet launch, drafting all materials and working with executives to rollout the product in beta and then through general availability.
I led the launch of new extended hours trading at Robinhood. The blog--and corresponding media relations efforts--led to 40+ stories across top press including WSJ, Bloomberg, TechCrunch, Cheddar, and more, and resulted in a 24% increase in Robinhood share price day over day.
I led all communications surrounding Amazon's historic 11-year deal with the NFL to exclusively stream Thursday Night Football (TNF) on Prime Video. I handled all materials development and execution from drafting the initial press releases (here and here) and talking points through to staffing executive briefings leading up to and following the announcement. corporate to creatives, I have the experience to help you define your visual narrative.
I helped lead the launch of Fire TV Cube, a hands-free streaming media player with Alexa built in. I drafted all messaging and materials for the announcement--the press release, messaging and FAQs, reviewers guide, etc. You can read the release here.
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